Art in the Age of Instant AI: What Do We Owe the Originals?

GPT-4o is the internet’s latest obsession – and rightly so. With just a prompt and a photo, users are generating Studio Ghibli-style portraits of themselves, echoing the dreamy visuals of Hayao Miyazaki’s films.

It’s a magical blend of tech and nostalgia. But it also makes you pause.

Miyazaki famously opposes the automation of art, calling it “an insult to life itself”. His work isn’t just drawn –  it is crafted, frame by frame. Now anyone can mimic his style in seconds.

At Jaxon, we don’t think AI should stop where these gray areas begin. We think it should come with tools that help people navigate those gray areas — with clarity, intent, and respect.

We use generative models too. We’d be lying if we said we didn’t. But we also build systems that verify what they produce, validate how they behave, and surface when they stray (aka AI Hallucinations). Our goal isn’t purity. It’s accountability.

Because the real challenge with AI isn’t just what it can do – it’s knowing when, why, and how to use it responsibly.

This moment – the selfies, the prompts, the gorgeous Miyazaki lookalikes – is a glimpse into a world where creativity is instantaneous. But creativity without conscience is just imitation. And that’s where companies like ours need to lead.

Let’s make the future magical and mindful.

And in the meantime, maybe skip the prompts for a night and stream a real Studio Ghibli film instead. This author’s personal pick? Porco Rosso. A flying pig, some aerial dogfights, and more heart than any algorithm could ever replicate.